Marketing in the Age of Subscribers, Fans & Followers
AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers documents the missing piece in today’s Content Marketing revolution—proprietary audience development. Audiences are assets—valuable business assets—and it’s high time we treated them as such. AUDIENCE is a book that every CEO, CMO, marketer, and entrepreneur should read if they want to beat the competition in the face of rising advertising costs.
"Content Marketing and Proprietary Audience Development are different sides of the same coin."
"[T]he audience is not brought to you or given to you; it’s something that you fight for. You can forget that, especially if you’ve had some success."
"[T]he difference between a theatre with and without an audience is enormous. There is a palpable, critical energy created by the presence of an audience."
"Getting an audience is HARD. Sustaining an audience is HARD. It demands a consistency of thought, of purpose, and of action over a long period of time."
"Audiences are assets—valuable business assets."
"Audience is the bedrock upon which every business is built."
"Paid, owned, and earned media can and should work together to produce more revenue at a lower cost whenever possible."
"If you aren’t building, engaging, and activating proprietary audiences of your own, you’re falling behind."
Check out this video to hear how you can find new customers and develop more profitable relationships.
A highly practical book, AUDIENCE details the why-to and how-to of building your own brand's 'proprietary audience' of potential customers, supporters, fans, and advocates. Jeff Rohrs has written a succinct, to the point, and extremely useful book that should be on every marketer's desk today.Don Peppers and Martha Rogers, PhD, coauthors of Extreme Trust: Honesty as a competitive Advantage
During a time of unprecedented change, volatility, and innovation, marketers would do well to rethink their obsession with quantity (eyeballs, impressions, likes) and, instead, focus on quality (human beings, employees, customers). AUDIENCE reminds, challenges, and inspires us to prioritize, connect, and truly engage.Joseph Jaffe, author of Flip the Funnel and Z.E.R.O.
This is the book I've been waiting for because it ignites a conversation that businesses desperately need to have. To be a 'publisher' in our social and digital world means that your audience matters more than ever–and is the key to your success. An audience for your content is your biggest marketing asset, and Jeff's book shows you not just why, but how to serve, honor, and delight the people in your audience–first, and relentlessly.Ann Handley, Chief Content Officer, MarketingProfs; coauthor of Content Rules
Without attention and connection, you've got a big pile of nothing–especially in social media and digital marketing. This book provides a unique and thorough analysis of the real motivations of the most important people to your company: your audience. Read it.Jay Baer, New York Times best-selling author of Youtility: Why Smart Marketing Is About Help not Hype
So many brands out there create content without clear business goal. Jeff Rohrs has the answer: build loyal subscribers. This book will transform your content marketing strategy. Buy it, use it, and pass it on to your CMO.Joe Pulizzi, founder, Content Marketing Institute; author of Epic Content Marketing
Take advantage of the resources referenced in Audience, and download them free of charge!